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The concept of Ofon is to “Fully enjoy work in a limited space.” The furniture comes in different parts, such as desks, boxes, and cabinets. Ofon is a kind of self-assembly furniture from Kokuyo Furniture and design studio Nendo, and is a good example of this sort of idea. This is also true of housing and office space. The lack of land and the dense population forces Japan to be creative in how space is used. Many of my overseas friends who visit Japan for the first time are fascinated when they see multi-story parking lots. It allows office furniture to be moved around and rearraged to modify the work environment, even on a daily basis if you desire. Breaking down the parts is as easy as pushing a button too. Another neat point about this sort of ‘joiny’ furniture is that the components can be screwed and unscrewed using a regular 500 yen coin. The design is sort of similar to Muji in taste, very simple and very minimal. Depending on the size and shape of the open space at an office, people can combine the various parts to make furniture that fits and is also functional. It will be interesting to see whether the company will be as successful on mobile as much as they have been on PCs, and whether or not it can build the next Ameba Blog or Pigg in the age of mobile.įor more information on how Ameba Pigg works, check out one user’s video below.
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The company now operates over 100 mobile apps in total, and many consumers are aware of it because of its TV commercials running in heavy rotation. The virtual community gained over three million users in six months, but the service closed down in December of last year.ĬyberAgent is now aggressive in moving to mobile. On July 4th, candidates from different parties even gave speeches in the virtual city of Shibuya.Īmeba Pigg lauched its English version back in March of 2010 as Ameba Pico, and was largely accepted by users in Asian countries. Already 120 candidates in the election have opened blogs on Ameba, and over on Ameba Pigg, candidates have created their own avatars, and election patrolled around the virtual city of Shibuya to raise awareness of the election. The first coupon was a 30 yen discount from Lawson’s signiture sweets, Premium Rollcake.ĬyberAgent also launched a special website on Ameba for the upper house election which will take place on July 21. Lawson opened an official account on the site and delivered coupons that could be used at its stores, of which there are over 10,000 in Japan. Back in May, Japanese convenience store Lawson, launched an O2O advertisement campaign on the social game Pigg World. As a platform with over 15 million users, brands now seek to promote their business on the service, even politicians sometimes as well. These currencies are used to purchase items for user’s avatars, which is a major source of income for the company.Īmeba Pigg has successfully pulled off what Second Life attempted to do. Ameba Pigg’s users are so enthusiastic that recently a middle school girl was arrested for stealing virtual currency from friends’ accounts. According to a study over on Game Business about a year ago, the breakdown of monthly active users was about 35% men and 65% women. This community is especially popular among the younger generation, especially women. After creating an avatar on Ameba Pigg, users can play around in the virtual community and chat with friends. The virtual community was launched back in Feburary of 2009, and has over 15 million registered users to date. Ameba Pigg is a virtual community operated by Japanese tech giant CyberAgent, perhaps most famous for its Ameba Blog platform.